Personality Quirks
Passionate | Ambitious | Reliable | Creative | Friendly | Resilient | Empathetic
As an experienced Campaign Producer, Writer, Content Specialist and Media Consultant I have lived and breathed digital marketing since 2003. I’ve helped many brands and businesses build strong reputations online, across social and in print. I have extensive experience of producing engaging content, writing and editing copy, managing stakeholders and overseeing large-scale campaigns. In January 2019, I went freelance providing Comms and PR support to clients such as Skyscanner, Wood Mackenzie, and Verisk. I also founded Nomad - a virtual agency operating as a collective of remote freelancers.
Nuances
I am a former BBC Campaign Producer with a digital marketer with comms background and an MA in Psychology. Basically this means I take a strong editorial approach, use insight and research to craft campaigns and understand the nuances of human behaviour which help drive online activity and engagement.
Rate
Rate Weighting
£300 - £500
Mission alignment, subject focus and turn around time.
Specialist areas
Broadcasting
Sustainable energy
Risk Assessment
Data & technology
Finance
Law & Politics
Sports & Leisure
Core Services
Campaign Production
Communications & PR
Digital Marketing
Content Production
Research & Development
Brand Management
Tools
Hootsuite, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Google Adwords, Google Analytics, MS Word, MS Powerpoint, MS Excel, Trello, Bing Ads, Facebook Business Manager, Twitter ads, LinkedIn Advertising, Google Data Studio, Google Tag Manager
Hashtag Highlights
#brighton #digitalmarketing #freelancer #writer #content #SEO #blogging #PPC #adwords #googleanalytics #socialmedia #campaigns #engagement #brandmanagement #contentplanning #excited #psychology #MA
Skill Armoury
Brand Portfolio
Testimonials
Yvonne Soulsby, Independent PR Advisor Focused on ESG and Stewardship
John Jefferson, Journalism - Broadcast and print at JJ Media Projects Ltd
“I worked with Danielle at Standard Life where she undertook a 6 month contract in the Press Office. Danielle mainly worked on corporate social responsibility projects and very quickly formed strong relationships both internally and externally. She was extremely creative, well organised, professional and hard working. Danielle always went the extra mile and was able to think outside the box, bringing innovative solutions to complex situations. She was well liked by her colleagues and I would have no hesitation in employing her again.”
“Dani worked at the heart of BBC Live Events, a team which delivered some of the Country’s biggest UK-wide music events utilising all the BBC’s media streams. As a regional-co-ordinator working on the same projects I felt that Dani worked efficiently and effectively and with great patience and charm...all very important in ensuring a co-ordinated effort from a far-flung team of event producers and providers.”
Campaign Experience
Editions Financial
May 2018-Dec 2018
Project management of a high profile CRM campaign, working closely with stakeholders, client and agency staff to develop content marketing strategies, pitch ideas, pm to a team of writers, designers and in-house video team, ensuring innovative and engaging content was produced and delivered on time.The Law Society of Scotland
Jun 2016-Sep 2016
Researched and produced the annual 2016 flagship conference for 200 delegates and 50 speakers and ensured the event provided a ROI (95% of feedback responses rated the overall Conference as excellent or very good). Oversaw the marketing of the event including the design, layout and look online and in print. Devised and implemented a digital marketing strategy and used Hootsuite, Umbraco and email communications to promote the event.The Glenmorangie Company
Apr 2015-Aug 2015
Managed the broadcast coverage, by National Geographic Channel, of the Ardbeg distillery on Islay and arranged a Royal Visit by HRH Prince of Wales to Islay for the distillery’s 100th Anniversary. Produced media releases, press packs and social media coverage for the launch of a new limited edition whisky and an innovative twitter tasting event. Oversaw the production of marketing materials promoting Glenmorangie’s distillery, visitor centre and boutique hotel. Arranged media attendance for the sponsorship activities at the Open Golf Championship in St. Andrews 2015.Contact Dani to find out more.
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