Personality Quirks
night owl | coffee lover | strategist | creative | leader | community supporter
I'm an experienced digital and social media marketer with a proven track record in helping businesses and organisations increase website traffic and audience engagement using creative content and highly targeted advertising.
Nuances
Understanding people is core to everything I do. From strategy to speaking, content creation to advertising, I believe knowing your audience is essential. It's why I use humour when speaking and training, why I spend time getting to know clients and why I love data and insights in the development of marketing campaigns.
Rate
Rate Weighting
£300 - £650
type of work, timeline, expectations, travel required, ongoing relationship
Specialist areas
Public Sector
Third Sector
Education
Travel
Core Services
Digital Marketing
Content Production
Strategy & Planning
Social Media Management
Consultancy & Training
Advertising
PPC
Tools
Hootsuite / Adobe Photoshop / Google Adwords / Google Analytics / MS Word / MS Powerpoint / MS Excel / Trello / Facebook Business Manager / Twitter Ads / Linkedin Advertising / Google Data Studio / Spyfu / SEM Rush / Buffer / Later / Facebook Ads / Instagram Ads / Google Ad Grants / Google Suite
Hashtag Highlights
#digitalmarketing #contentproduction #socialmedia #socialmediamanagement #strategyandplanning #strategy #planning #consultancy #training #advertising #ppc #googleads #googleadgrants #googlegrants #facebookads #instagramads #googleanalytics #photoshop #publicsector #thirdsector #education #travel #marketer #advertising
Skill Armoury
Brand Portfolio
Testimonials
Emma Sheldon, Marketing Executive at the Beaufort Group
“James is a great to work with. He is an expert in both organic and paid social media and his agency, Digital Firefly has really improved our social media presence and gaining us more engagement and purchases. His approach is professional with a friendly manner and is full of enthusiasm. He is always coming up with helpful suggestions and new ideas. You can always rely on James to respond swiftly and deliver.”
Case Studies
The TEFL Academy
This work began with a strategy session designed to ascertain The TEFL Academy’s business, marketing and social media objectives, to gain a better understanding of their target customers and establish their tone of voice.
Using this we created insight based customer personas and developed a comprehensive social media strategy with realistic key performance indicators. We also held a creative content session to agree key content themes and types, enabling us to create an ongoing content calendar to meet the Academy’s objectives and the needs of its students.
Toupret UK
We kicked off our relationship with Toupret by having a strategy day with teams in France and the UK. This involved understanding the business at a management level down to the nitty gritty – discussing business objectives, KPI’s, audiences, channels and learning from other subsidiaries of the business.
During this work we identified several key digital audiences and made recommendations about how their existing channels and potential new channels could engage customers and continue to foster brand loyalty. This included focusing on the highest performing channels and driving engagement there, providing the right type of content for each channel and making the most of tools such as Facebook ads to gather interest and grow the audience.
Contact James to find out more.
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